THE INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF WARDAH LIPSTICK PRODUCTS THROUGH BRAND IMAGE AND BRAND CREDIBILITY

This study aims to analyze the influence of celebrity endorsement, brand image, brand credibility and purchase intention on consumers of Wardah lipstick products in Kediri City.The population of this study is consumers of Wardah lipstick products in the city of Kediri.The sampling COLOR FRESH technique used purposive sampling with 120 respondents a

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Fuzzy Power Management for Low Carbon Footprint Vehicles

Currently, Hybrid Electric Vehicles (HEVs) are gaining traction in the market due to their low or zero carbon footprint.In this study, the power management of a Fuel Cell (FC) and Battery Electric Vehicle (BEV) using Low Calorie Red Wine Fuzzy Logic Control (FLC) is investigated.Due to its sensitivity and low power density, the FC is used in parall

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